As online websites such as Twitter, Facebook, LinkedIn and many other social media sites continue to grow, more businesses are building an online identity using just one of these types of media, or many of them. Although some feel that virtual business cards will overtake the paper business card, that currently has not happened, and when you meet a new business prospect, more than likely you are going to hand them a paper business card with your company information on it. One way to connect your online presence with customers is to include social media icons and links on your business card. There are several ways that you can include your online identities on your business card without confusing the customer.
Don’t Overwhelm Customer
One caution to using social media icons and links on your business card is that listing too many can make your card appear cluttered and may overwhelm the customer. One way to handle this is to use the same contact name on all your social media sites so that no matter which site the customer visits, they can easily find you. This will also allow you to simply list the icons for the popular social media sites which customers will immediately recognize on the business card.
List Sites You Use Most Often
Some companies may be very active on just one or two social media sites. For example, a boutique may have an active Facebook and Twitter site, but rarely use the LinkedIn site that they set up. If this applies to your company, only include the social media icons and links on your business card that you use most often so that customers will visit the sites with the most information.
Remember Your Target Audience
Keep in mind the target audience for your business cards. If you rarely ever use social media sites, then they should not be included on your business cards. In that case, simply listing an email address is sufficient for those clients who would prefer an online contact. If very few of your customers use social media, you may not want to include the information on the business card as well. Social media icons and links should only be included if you wish to give your customers additional methods for learning about your company or contacting you.
Social media icons and links on your business card do allow additional methods for clients to learn more about your company, get updates on coming events or specials and connect with you online if that is how they prefer contact. By using these few simple tips, you can maximize your company online identity by offering your clients more information. For more information on using social media icons and links on business cards, visit www.xpressdocs.com.
