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	<title>Xpressdocs Blog</title>
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	<link>http://blog.xpressdocs.com</link>
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		<title>Low-cost Marketing Strategies That Get Results</title>
		<link>http://blog.xpressdocs.com/low-cost-marketing-strategies-that-get-results/</link>
		<comments>http://blog.xpressdocs.com/low-cost-marketing-strategies-that-get-results/#comments</comments>
		<pubDate>Thu, 16 May 2013 14:43:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[low cost marketing]]></category>
		<category><![CDATA[low cost marketing ideas]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>
		<category><![CDATA[Real Estate Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=58</guid>
		<description><![CDATA[If you&#8217;re willing to invest some time and effort, you can launch powerful marketing strategies with little to no money. Here are five examples: 1.       Ramp up the referrals - When it comes to referrals, two of the greatest sources are &#8220;influencers&#8221; (people who are outspoken and influential) and &#8220;aggregators&#8221; (accountants and other professionals who [...]]]></description>
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		<title>Marketing Copywriting: Let the Facts Speak for Themselves</title>
		<link>http://blog.xpressdocs.com/marketing-copywriting-let-the-facts-speak-for-themselves/</link>
		<comments>http://blog.xpressdocs.com/marketing-copywriting-let-the-facts-speak-for-themselves/#comments</comments>
		<pubDate>Wed, 08 May 2013 20:32:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[real estate copywriting]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>
		<category><![CDATA[small business copywriting]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=29</guid>
		<description><![CDATA[Let the Facts Speak for Themselves No one would be surprised to hear that the airline industry is responsible for a lot of lost luggage. But what if we told you a whopping 31 million bags were misplaced by the airlines. Not only are these statistics true, they&#8217;re also examples of how facts and figures [...]]]></description>
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		<title>Writing That Sells: 6 Tips for Business Owners</title>
		<link>http://blog.xpressdocs.com/writing-that-sells-6-tips-for-business-owners/</link>
		<comments>http://blog.xpressdocs.com/writing-that-sells-6-tips-for-business-owners/#comments</comments>
		<pubDate>Wed, 01 May 2013 14:07:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[real estate copywriting]]></category>
		<category><![CDATA[small business copywriting]]></category>
		<category><![CDATA[writing marketing copy]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=36</guid>
		<description><![CDATA[Stumped about what to write? Not everyone can be a professional copywriter, but anyone can write compelling copy. Here Xpressdocs gives you six techniques copywriting pros use to overcome consumers&#8217; do-nothing attitudes, make their messages stand out and entice perfect strangers to open their wallets. 1.      Grab the reader&#8217;s attention right away by stating a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Movers Are Big Spenders</title>
		<link>http://blog.xpressdocs.com/new-movers-are-big-spenders/</link>
		<comments>http://blog.xpressdocs.com/new-movers-are-big-spenders/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 09:54:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Direct Mail Strategy]]></category>
		<category><![CDATA[real estate direct mail marketing]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=80</guid>
		<description><![CDATA[Most small businesses have a niche they like to target with their marketing (a particular neighborhood, an age group, people from a specific socio-demographic, etc.). But there&#8217;s one niche that just about every business can benefit from: new-movers. &#8220;New-movers&#8221; are households that have been living at their current address for 12 months or less. And [...]]]></description>
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		<title>Real Estate Marketing: The Initial Sale is Just a Starting Point</title>
		<link>http://blog.xpressdocs.com/real-estate-marketing-the-initial-sale-is-just-a-starting-point/</link>
		<comments>http://blog.xpressdocs.com/real-estate-marketing-the-initial-sale-is-just-a-starting-point/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 15:06:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Direct Mail Strategy]]></category>
		<category><![CDATA[Follow-Up Marketing]]></category>
		<category><![CDATA[real estate marketing plan]]></category>
		<category><![CDATA[Real Estate Postcard Marketing]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=93</guid>
		<description><![CDATA[Congratulations, you made the sale! Now it&#8217;s time for some follow-up marketing. Say what? Why bother a buyer after they&#8217;ve made a purchase? Well, because &#8230;. Finding and acquiring a new customer costs about five to seven times more than simply maintaining a profitable relationship with a current customer. Recent buyers are interested in accessories, [...]]]></description>
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		<title>Which Marketing Strategy Is Right for Your Business?</title>
		<link>http://blog.xpressdocs.com/which-marketing-strategy-is-right-for-your-business/</link>
		<comments>http://blog.xpressdocs.com/which-marketing-strategy-is-right-for-your-business/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 18:42:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Agent Marketing Ideas]]></category>
		<category><![CDATA[real estate copywriting]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>
		<category><![CDATA[Real Estate Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=34</guid>
		<description><![CDATA[The debate about which is better, brand marketing or straight selling, has raged in the marketing community for decades. The two camps have fundamentally differing views on the topic, and have even developed names to distinguish themselves. On one side of the argument are the &#8220;rationalists,&#8221; or those who believe the best way to sell [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Four Essential Elements of Every Real Estate Marketing Effort</title>
		<link>http://blog.xpressdocs.com/the-four-essential-elements-of-every-real-estate-marketing-effort/</link>
		<comments>http://blog.xpressdocs.com/the-four-essential-elements-of-every-real-estate-marketing-effort/#comments</comments>
		<pubDate>Wed, 27 Mar 2013 19:43:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>
		<category><![CDATA[real estate marketing plan]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=152</guid>
		<description><![CDATA[Most of us don&#8217;t plan exactly what we&#8217;re going to say, and how, before striking up a conversation. That&#8217;s life. However, that&#8217;s not good marketing. Launch a direct mail, email or social media marketing effort without contemplating the key messages, the market, the medium you&#8217;ll use and the design of the materials, and you&#8217;ll most [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Real Estate Marketing: The Power of Promotional Products</title>
		<link>http://blog.xpressdocs.com/real-estate-marketing-the-power-of-promotional-products/</link>
		<comments>http://blog.xpressdocs.com/real-estate-marketing-the-power-of-promotional-products/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 16:55:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[promotional products]]></category>
		<category><![CDATA[Real Estate Agent Marketing Tools]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>
		<category><![CDATA[real estate promotional products]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=86</guid>
		<description><![CDATA[One of the best real estate marketing ideas is to use promotional products, such as pens, notepads and other items, branded with your company logo, yet many companies overlook the benefit of such products.  Branded promotional products keep your logo and company in the mind of everyone who uses those items, as well as the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Real Estate Marketing Plan Part 5 – Measuring Success</title>
		<link>http://blog.xpressdocs.com/real-estate-marketing-plan-part-5-measuring-success/</link>
		<comments>http://blog.xpressdocs.com/real-estate-marketing-plan-part-5-measuring-success/#comments</comments>
		<pubDate>Thu, 07 Mar 2013 17:23:49 +0000</pubDate>
		<dc:creator>xdmarketing</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Develop a Real Estate Marketing Plan Series]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>
		<category><![CDATA[real estate marketing plan]]></category>
		<category><![CDATA[Real Estate Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=1280</guid>
		<description><![CDATA[The final step in your real estate marketing plan is to measure how your campaigns and strategies performed.  While there is no one exact way to measure the success of real estate marketing strategies, several methods can indicate whether the campaign was a success. Review Original Goals Remember, the first step in evaluating the effectiveness [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Real Estate Messaging: Tackle Tough Questions Before They&#8217;re Even Asked</title>
		<link>http://blog.xpressdocs.com/real-estate-messaging-tackle-tough-questions-before-theyre-even-asked/</link>
		<comments>http://blog.xpressdocs.com/real-estate-messaging-tackle-tough-questions-before-theyre-even-asked/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 23:07:18 +0000</pubDate>
		<dc:creator>xdmarketing</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[real estate copywriting]]></category>
		<category><![CDATA[real estate marketing ideas]]></category>
		<category><![CDATA[Real Estate Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog.xpressdocs.com/?p=1267</guid>
		<description><![CDATA[So often you hear direct-marketing experts talk about the need to &#8220;break through the clutter&#8221; and grab your target audience&#8217;s attention. Makes sense. Heck, it even sounds fun. But just how do you go about doing it? If you really want to make an impact (especially with a marketing postcard, where space is limited), try [...]]]></description>
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