Real Estate Advertising Marketing | Summertime is Sure to Heat Up Sales
If you want your marketing efforts to be successful, they need to feature a message that resonates with your target audience. Here are six seasonal themes perfect for summer:
Outdoor fun - Everyone wants to be outdoors having fun during the summer. Play along (and make a name for yourself in the process) by featuring summer-fun tips together with your marketing messages. Combine your marketing messages with things like a barbecue recipe, a schedule of local summer events, water-safety tips, sunbathing dos/don’ts and helpful weather-news resources.
National pride - When times are tough, people tend to put more emphasis on country. That’s why any marketing efforts with a Fourth of July message are bound to resonate with your target audience this summer.
Health and fitness - Summer is, of course, prime time for messages about looking and feeling better. If you offer any kind of health service or product, consider a message like:
- “It’s bikini season. Is your body ready?”
Gardening – Combining gardening tips with your marketing messages is sure to attract attention and build name recognition. Even renters are eager for advice about lawn care, pruning and watering.
Free! – During summer, there are all kinds of sought after promotional items you can offer as giveaways via your marketing messages: hats, drink glasses, sunblock and much, much more (all branded with your logo and marketing message). Consider promoting them with a message like:
- “This summer’s coolest accessory – free to the first 50 visitors on August 22.”
Summer specials – Discounts and special deals make great marketing messages, whatever the time of year. But during summer, more people are out and about (which means more takers).
One great message (or marketing effort) isn’t going to make your summer, of course. Consistently marketing yourself year-round – using a variety of marketing mediums – is the other key to true success. But now that you’ve got these ideas for messages, there’s nothing stopping you from getting started right away. Right?
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