Facebook and Twitter are great tools for engaging your clients, past clients and potential clients online. But when it comes to finding referral resources and gaining their trust, that’s where LinkedIn excels. In fact, with 300 million people currently using the service, you could spend years getting to know them all.
If you haven’t already, open a LinkedIn account today (it’s free).
If you already have an account, but you’re struggling to grow your network of connections, try these tips:
LinkedIn is a free service. But if you pay for the premium version (it’s cheaper than you might think), you’ll gain access to the functions and features that make this a truly powerful networking tool.
Use the Find Friends feature
If you’re new to LinkedIn, the first thing you’ll want to do is click the Find Friends button in the upper right corner of the LinkedIn screen to search for old clients, friends and coworkers, current clients, friends, family members and coworkers, and accept the invitations of other LinkedIn users.