Category Archives: Social Media

How to Encourage Facebook Friends to Comment on Your Posts

Setting up a Facebook page for your business is a snap. Getting people to comment on your Facebook posts is not.

The truth is, most users of social media today have become spoiled. Now that the medium has matured, people no longer feel the need to interact and engage with those who post. Everyone is using social media. And everyone wants comments. But few are taking the time to slow down and actually leave them.

How to Encourage Facebook Friends to Comment on Your Posts

How to Encourage Facebook Friends to Comment on Your Posts

If you want Facebook interaction today, you have to ask for it directly – or post something they can’t resist.

Make your posts interesting – People can only stand to read about you and the homes you’re selling for so long. So write about the larger real estate industry in your city, post facts from industry reports, share some of the personal stories of your clients (with their permission, of course).

Having trouble thinking of interesting topics? Find a few other sales professionals with interesting Facebook pages and use some of the same content ideas. Or, ask your readers for ideas: Just post, “Dear readers: What kinds of things would you like to see me post?”

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How to Get Your Twitter Followers to Re-tweet

If you don’t already use Twitter to market your real estate services, it’s high time you got started. Twitter is one of the world’s largest social networks and makes it incredibly easy to build an online buzz for your business. Plus, it’s free.

Once you’re up and tweeting, then you can use the strategies below to encourage re-tweets.

Imagine you have 97 Twitter followers (other Twitter users who have signed up to receive your tweets), and you tweet a quick message promoting your new real estate listing. While those 97 people now know about the listing, the odds that one of them will turn into a buyer are pretty small. Real small.

However, if just eight of those people re-tweet your tweet, the distribution of your listing suddenly jumps exponentially. If we assume each of those people re-tweeting your tweet also has 97 followers, that means 776 Twitter followers will soon be reading about your listing (eight Twitter users times 97 followers).

See how powerful a simple re-tweet can be? And getting your followers to do it isn’t that hard, either:
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The Secrets to Creating a Viral YouTube Video

Creating a YouTube video has always been a great way to market a business, service or product. But you want something more. You want thousands of strangers to stare slack-jawed at your video, be completely drawn into it, then break out in laughter (or tears) before encouraging their friends and family to watch it – generating all kinds of free publicity, new business and customers. Right? Come on, admit it.The Secrets to Creating a Viral YouTube Video

Just about every small- and mid-sized business has fantasized about creating a “viral” video.

The truth is, it takes a tremendous amount of extra effort to make a video go viral. It’s doable. But to make it happen, you’re going to have to work very hard and be very persistent. Step-by-step directions are included below.

Establish a social media network well ahead of time

To promote your video, you’re going to need a large and robust social media network (hundreds of Facebook fans, Twitter followers and more). That’s something that typically takes months to generate, so get started right away (see this post for tips).

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Create something people will want to share
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5 New Facebook Features You Can Use to Better Promote Your Business

While Facebook is known for rolling out new features and functionality on almost a weekly basis, these recent additions have fans of the service posting digital high-fives.

Promotable posts

Did you know that only a small percentage of the people who “Like” your Facebook page automatically receive your posts? The truth is, each time you post something, only a random sampling of your fans receive it.

Now, the new Promote button is set to change all that … for a price.

After writing a Facebook post, you now have the option of clicking the button titled “Promote,” which will distribute your post to the Newsfeeds of ALL of your Likes – plus their friends, as well. The fee: $5 to $20 or more per post.
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Who’s Talking About Your Business Online?

With all the places for people to post their personal opinions online today, it’s more important than ever that you know how to monitor and track what’s being said about you, your products and services.

How to Monitor Your Business OnlineA few positive tweets or blog postings from respected sources (“He was smart and savvy from beginning to end; I’d recommend his services to anyone.”) can have new customers clamoring for your attention – especially if you’re an independent sales agent whose livelihood depends on referrals, word-of-mouth marketing and repeat business. While negative listings on any of the peer-review sites (“The lobby was filthy and the customer service non-existent.”) can just as easily send sales into a slide.

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Using Facebook in Your Real Estate Marketing Plan: Part 2

Did you know that you can create a custom Facebook page designed specifically for real estate agents?  Follow these basic instructions for creating a Facebook page that will be an important real estate marketing tool for your agency.

Create a Basic Real Estate Page

To begin using Facebook as part of your real estate marketing plan, if you already have a personal Facebook page, login to the site as you normally would.  Scroll down below the Ticker on the right side of the page.  Click on the word More which is just above the Chat window.  Highlight “Create a Page,” and a new page opens. Choose “Local Business or Place” and select Real Estate with the drop down arrow at the top of the page, then enter all the other information, agree to the Terms of Service and click “Get Started.” Follow the steps to upload a profile picture and then provide some basic information about your agency.  You can also include links to your other social media outlets as well.  Choose “Yes” for the last question.  You can also customize your Facebook web address to make it easier to find on the site.  This will take you to the Admin Page where you can customize your settings.  Once the page is created, you can add a custom header, also known as the Cover Photo for your regular Facebook page.  Simply click on the “Add a Cover” button and upload the graphic you want to use.
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Using Facebook in Your Real Estate Marketing Plan: Part 1

real estate facebook marketingThe popularity of Facebook is no secret, yet many agents neglect to include the social media site in their real estate marketing plan.  In addition, some of those that do use the site are not using it to its full potential or are using it incorrectly.  Therefore, they are not reaping the benefits of one of the most popular social media sites.
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Five Best Real Estate Apps to Help Your Real Estate Business

With smartphones growing in popularity, the process of buying or selling a home has gotten easier with some of the best real estate apps that help buyers find a new home, offer tools to sellers, or even let consumers know what the rent is on an available property.  Whether your agency’s market is residential or commercial property, these five best real estate apps can help.

Xpressdocs offers these suggestions for the five best real estate apps for your agency.

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The Secret to Successful Real Estate Social Media Marketing

Business blogs, Twitter accounts, Facebook pages and other social media are turning into some of the cheapest and most effective mediums for small- and mid-sized businesses to encourage referrals, cross-sell, introduce new products/services, and keep long-time customers loyal.

real estate social media marketingThe marketers finding the most success with social-media marketing, however, are those who flesh out a winning strategy before jumping in. No, not some full-blown marketing plan that requires weeks of research and deep thought; but rather a basic strategy that focuses your efforts on the social-media technologies your target market is most interested in using.

Step One: The Social Technographics Profile

According to the latest Nielson survey, Internet users are now spending 17 percent of their time on social network and blogging sites (that’s an increase of 300 percent from just last year!). But how is your target market using those technologies? That’s what you need to determine before running out and launching a social-media marketing campaign of your own.

Fortunately for you, the market research firm Forrester offers a free online tool you can use to get a sense for where your core customers and marketing prospects fit into the following six “social technographics” profiles:

  • Creators – These are the manufacturers of the social-media world; always creating things. They have their own blogs and Web sites, write online stories and articles, upload videos and photos of themselves and more.
  • Critics – The people in this segment may not produce much of their own online content, but they’re happy to comment on what others have created. They post product and service reviews, leave comments on blogs, participate in online discussions and more.
  • Collectors – These are the born organizers. Using RSS feeds, tags and voting sites like, collectors make it easy for themselves and others to find the online content their looking for.
  • Joiners – These are the social people. They like to use MySpace, Facebook and other online social media to communicate and share their thoughts with others.
  • Spectators – These are the wallflowers. They like to do things online, but prefer to stay in the background and take it all in. They read, watch and listen to the content others create and organize, but they don’t do much creating or interacting themselves.
  • Inactives – Facebook, Twitter and MySpace are nothing but mumbo-jumbo to these people. They’ve chosen not to participate in the whole social-media craze.

Step Two: Determine Your Objective(s)

The number one marketing goal for most businesses: get new customers. But that’s not really social media’s sweet spot. Social networking tools like Blogger, Twitter and MySpace are really best for generating referrals, keeping your name and face in front of customers and interested prospects, introducing new products/services, announcing special offers and gathering feedback about your business.

What’s more, some social-media tools are better at those things than others. Which means, before you can choose the best tool, you need to determine your social-media marketing goal(s).

Step Three: Review Your Options

New social-media tools are being created all the time. But listed below are some of the more popular options:

  • Yelp – An online peer-review site that attracts an average of 10 million users every month. Create a professional profile for your business, then wait for customers and clients to post reviews of your products or service. With every positive review, your profile rises in the rankings and attracts all-new clients and customers. (Google Maps, City Search and Tribe offer similar services.)
  • Blogger – Credited with helping to popularize the blog format, this service makes it easy for any business professional to create a blog of their own. Once a blogger, you can attract attention by offering tips and insights, commenting on industry happenings, and more. Plus, blogs allow you to gather honest feedback directly from clients and customers. (Type Pad, Word Press, Live Journal and MSN Spaces all offer similar services.)
  • Twitter – This micro-blogging service allows business professionals to post very short (no more than 140 characters) company updates and industry insights for the quick-reading pleasure of clients and customers, as well as prospective clients and customers.
  • Facebook and MySpace – Both of these Web sites started out as places for people to socialize online after-hours, but now they’re also used by businesses (to communicate with customers, generate word-of-mouth buzz and attract all-new customers and clients). Both are by far the most popular of all the social-media tools. (Bebo, Orkut, ClassMates and Friendster all offer similar services.)

Step Four: Nail Down Your Strategy

After completing steps one through three, the strategy part just about falls into place. Lets play with a few examples:

Suppose you’re a real estate agent. There’s an abundance of “critics” in your target audience, and you want to keep your name and face top-of-mind. You could create a blog that allows your farm to vote on the top-five best features of your latest listings. Its fun, easy, showcases new listings and, best of all, grabs peoples interest and keeps them coming back for more.

Now imagine you own a tanning salon with a young female clientele (a social technographic group heavily skewed towards “creators”). Your marketing objective: referrals. Your bet option may be to set up a Yelp profile for your business and provide a free hour of tanning to anyone who signs on and writes a review.

The ideas are endless – but only after you determine the social technographics profile(s) for your target audience. Start with a little analysis in that department, and the end result is sure to be worth the extra effort.

Learn more about Social HQ to make your social media management easier with post scheduling, content library, and much more!

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