There’s a reason why semi-trucks, city buses, delivery vans, work trucks and even some passenger cars are covered with advertising: Moving vehicles make good billboards.
But what if your work vehicle is also your family car? How can you leverage your vehicle’s advertising capability without your children – and spouse – needing massive-embarrassment therapy?
The magnetic door signs people slapped on their cars in the 1980s and 1990s are old-school. While the easy-on/easy-off nature of the signs was supposed to make it simple to switch between your work and personal lives, few people ever took them off. Then they became popular with construction contractors and lawn-mowing services. Once every beat-up work truck in the city was sporting a pair, magnetic door signs eventually came to symbolize the fly-by-night operator.
Use vinyl lettering instead
It used to be that custom, vinyl-lettered vehicle advertising was only an option for big companies. It was too expensive for independent real estate agents. But as the technology took off, the prices came down. Today, you can transform the rear window of your vehicle into a vinyl-lettered ad for about $50.