How to Grab Attention of Generation Y

According to a recent report from Redfin, 92 percent of “Generation Y” (those born between 1981 and the early 2000s; also known as “Millennials”) say they’re eagerly awaiting the day they can buy a home of their own. So if you have an affordable city listing that might appeal to a first-time buyer, tap into this group’s desires with marketing they can’t resist.

To make your property listing as appealing as possible to this pool of 100 million young men and women, consider using statements like

gen_y_pic_1“Affordable living in the heart of the city”

Generation Y enjoys renting in urban areas. And that’s where they want to own, as well. They’ll even settle for a home that doesn’t completely satisfy their basic needs if its location puts them where they really want to be – which is within walking distance to shops, restaurants and other support services.

“Located in a cell phone sweet spot”

Believe it or not, nearly a third of Millennials say that the quality of the cell phone coverage is a “deciding factor” in their home-purchase decision. If the home you’re listing is well served by cell phone towers, be sure to promote that fact.

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Three Mailings are Better Than One

three-mailings-are-better-than-oneOne thing that makes postcard marketing so successful is that it’s so cheap. In the direct marketing industry, affordability is key.

If you only have enough money to launch one marketing effort, you won’t generate many fresh sales leads. The same is true for cash-strapped marketers who wait months between mailings. Your target audience will certainly notice your marketing effort(s), but they won’t respond in big numbers. You just can’t build a business relationship with one mailing – or a mailing every once in a while.

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Xpressdocs Platform Updates – Q1 2015

http://www.dreamstime.com/royalty-free-stock-image-happy-young-businessman-using-laptop-image38301926

Xpressdocs is kicking off 2015 with a bang. Our Q1 2015 updates to the platform not only make it easier to upload images, but also we have added enhanced coating options! Click on a link below to get more detail about each update.

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A New (and Free) Way to Market Your Real Estate Services: Instagram

Launched as an online service in late 2010 (and purchased by Facebook in 2012 for $1 billion), Instagram is a free social media service that makes it easy to share photos – as well as videos – with your friends and followers.

Using Instagram’s filters, casual shots taken with your smartphone come out looking like something a professional would charge hundreds of dollars to stage and shoot. Plus, Instagram makes it a snap to post those photos to Facebook, Twitter and other popular social media sites.

Instagram is a new and free way to market your real estate businessPeople are naturally drawn to photos and videos – which is why Instagram can be such a powerful force for real estate professionals eager to engage their sphere of influence. Ideas include:

Showcase a home for sale

Selling a home? Instagram makes it easy to share pictures of the property. However, instead of posting five standard listing photos and calling it quits, share one each day. For example, a shot of the house at sunset, with the caption, “The sunsets from the deck of my new listing are something to behold”; or a photo of the master bedroom with the caption, “I wish my master bedroom had walk-in closets and big windows like this (stay tuned for more photos of my new listing).”

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Marketing Messages That Make Baby Boomers Want to Buy

Marketing postcards are an excellent marketing tool for reaching Baby Boomers – a generation that grew up with the U.S. Mail as its primary form of communication to the outside world. While also tremendously tech-savvy (Baby Boomers love Facebook, email and search engines), this group still anxiously awaits each day’s delivery to the mailbox.

But what should you write? When you’ve got a house for sale that seems perfectly suited for an active, fiscally fit senior couple, what are the postcard marketing messages that will make this group sit up and take notice? Included below, eight suggestions.Marketing for Baby Boomers

“A right-sized house with smart updates and thoughtful amenities”

Image, status and neighborhood standing are not as important to Baby Boomers today. They don’t aspire to having the biggest or most expensive home in the neighborhood. They’re focused on practicality and functionality.

 

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5 Smart Phone Apps Every Agent Should Consider Downloading

Apps are like cable TV channels: Most are just a big waste of time. But there are some that can truly make you more efficient and effective – especially if you’re a busy real estate agent. Included below are five that deserve special consideration.5-Smart-Phone-Apps-Every-Agent-Should-Consider-Downloading

WatchMe 911 (personal security)

Personal safety is a top priority for most real estate agents, whose work requires them to meet with total strangers in often vacant homes. With the app “WatchMe 911” installed on your smart phone, you can rest a little easier in these situations. Designed by women, the app includes a “monitor me” function that will send out an emergency alert if it’s not turned off at a pre-determined time. Another function makes it easy to alert loved ones when you’ve safely arrived at your destination. Plus, there’s a panic button and a two-touch system for calling 911. To watch the app in action, see this video. Other options include the Guardly Safety App and SecureShow, an app that allows you to confirm the identity of a client before meeting them in-person.

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Facebook Does an About-face: No More Free Marketing

Free marketing services almost always come with strings attached. For years, Facebook was the exception to that rule, allowing real estate agents to promote homes, open houses and more on their Facebook pages at no charge. Now, Facebook is attaching strings that will have a dramatic impact on your social media marketing.

The good old days: How Facebook used to operate

For many tech-savvy small businesses (including real estate professionals), Facebook has been a Godsend. Instead of paying to promote their products and services via print ads, direct mail and email marketing, they could simply post a “status update” on their Facebook page for all their Facebook “friends” to see. If any of those friends “liked” the post, it would then be broadcast to the Facebook friends of those folks, as well, creating a “viral marketing” effect.Paying for Facebook advertising

For small businesses with the digital wherewithal, Facebook had the potential to be a very powerful – and free – marketing medium. Unfortunately, Facebook decided to end all that as of mid-January, 2015.

The new normal: Pay-to-play

According to a recent announcement from Facebook, any posts that are marketing focused (including contests) will suffer “a significant decrease in distribution.” You’ll still be able to post marketing-focused messages and contests, but Facebook’s powerful computers will automatically squelch their distribution – which means only a small fraction of your Facebook friends will see them.

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The Best Ways to Build Long-term Customer Relationships

It takes time to develop long-term relationships with your sphere of influence. So be patient. Soon enough, your extra efforts will reach a critical mass, and peoples’ loyalty to your business will swell. Some of the best ways to generate that goodwill include:

The Best Ways to Build Long Term Customer RelationshipsCheck-in with your network on a regular basis

When you check-in with your sphere of influence on a regular basis, it lets them know that you’re thinking about them (and who wouldn’t appreciate that?). Every six months or so, consider sending an email or making a phone call with the message, “I haven’t heard from you in a while.” Or, simply, “how’s it going?” Something like, “Can I be of any assistance?” works well, too. If you want a more business-like reason to make contact, just say you’re checking to see if the contact information you have on file for the person is up-to-date.

Send handwritten notes

In this day and age of all-electronic communications, sending handwritten notes (thanking clients for their business and referrals, congratulating them on any personal / professional successes, or just checking in to see how they’re doing) can make a real emotional impact. It shows you genuinely care, and that’s something that will foster long-term business relationships for a long time to come. The best part: It only takes a few minutes to jot a note and pop it in the mail.

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Five Things You Need to Do for Your Small Business in 2015 – (Marketing To-Dos for the New Year)

Consider this a list of business resolutions – five things you can easily do that are guaranteed to make a difference for your business in the coming year.

  1. Add 150 new people to your marketing mailing list

The Xpressdocs blog posts are packed with great ideas for expanding your marketing mailing list. But the ideas require extra effort and a long-term commitment. Make this the year that you commit to really bulking up your mailing list. Having a growing, up-to-date mailing list is the most important element of any successful marketing campaign.Five marketing to-dos fo the new year

  1. Determine what sets you apart from the competition

If there’s nothing that makes you different from every other real estate professional, prospective clients have no reason to choose you over them. Even worse: If consumers think you and your competitors are all the same, they’ll simply go with the cheapest option.

Forget about the basics: attributes like “friendly,” “experienced,” “ethical” or “knowledgeable.” Those are things all your competitors can easily claim as well (and usually do). They don’t set you apart from the pack, and they’re so basic that prospective clients expect them.

You need a trait that really makes you different. Once you discover what that special something is, start promoting it in all your marketing materials.

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Your Teachers Were Wrong: Why It’s Okay to Use Incomplete Sentences and Sentence Fragments

Peppering your writing with incomplete sentences will keep readers of your marketing materials more engaged. In other words, they’ll pay more attention to what you have to say. Seriously. (That last statement was an incomplete sentence.)

Good writing needs drama

Too many marketing materials are downright boring, because the writer doesn’t want to embarrass himself by making any grammatical mistakes. If you want people to read what you have to say, you have to challenge the norms and keep your readers on their toes. And that calls for mixing long and short sentences together in the same paragraph. Even incomplete short sentences. (That was another one.)

why-it-is-ok-to-use-incomplete-sentencesYes, your teachers always taught you that was a no-no – and you have the papers with red marks to prove it. But if you’d taken creative writing classes in college, your professor would have most likely encouraged the practice. If you worked in an advertising agency, they would demand it.

It’s like music or painting. First, you’re taught the rules. Then, you’re taught how to take things to the next level by breaking some of those rules.

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