If you aren’t adding new addresses to your direct-mail marketing list each month, then, frankly, you aren’t doing enough to grow your business. If a mailing list isn’t constantly growing, then it’s slowly dying, due to so many people moving and changing addresses each year.
Here are ten things you can do over the next 10 weeks to double the size of your mailing list:
Week one: Exchange lists
Ask another business if they’d be interested in exchanging mailing lists. If you’re both offering related products / services, the prospects on the lists should welcome the cross-selling.
They say imitation is the greatest form of flattery. And when it comes to marketing, many small- and mid-sized businesses are all too happy to imitate what their competitors are doing … which means they often wind up copying the mistakes, too.
Copying a marketing idea simply because you see someone else doing it is not a smart way to run a business. Borrowing ideas makes sense. But you need to know they’re winners before moving ahead with something similar. And that calls for some diligent monitoring.
Start systematically monitoring your competitors
Choose five key competitors (maybe even choose a different group each year), then “Like” their Facebook pages, follow their tweets, sign up for their mailings, subscribe to their customer newsletters, and regularly check their websites. In other words, act like an interested customer.
There are also online services that can help:
- Sign up with Google.com/Alerts, and you’ll be notified via email whenever something new about a competitor appears on the Internet.
- With WhosMailingWhat.com, you can see actual samples of your competitors marketing mailers, marketing email and more.
- Use Moat.com to see the ads your competitors are placing on the Internet.
Separating the hits from the misses
Google your business by name, and a link to your website will probably appear on the first page of the “search results.” No surprise there.
But now for the real test: What happens when you pretend you’re a prospective customer with no previous knowledge of your business, and you search for it using some common industry terms (e.g. “San Francisco real estate agent” or “best Seattle moving service.”)
Go ahead, give it a try.
Research continues to show that more than 75 percent of people searching the Internet for a business only look at the first two pages of Google results. If your website isn’t listed within the first three pages, you may as well be using invisible ink.
To make your website appear in prime territory, you need to start stuffing it with keywords.
What are keywords?
Keywords are the words people are most likely to type into a search engine (Google, Bing, etc.) to find a particular type of website/business.
Most keywords are nouns: industry names (“real estate”), types of service providers (“agent”), types of products (“home for sale”), etc.
What are long-tail keywords?
At Xpressdocs we are proud to participate in volunteer work and give back to our community. Most recently our company partnered with Habitat for Humanity to build houses for families in and around Fort Worth, Texas. The rewarding experience not only brought joy to the homeowners, but also brought smiles to the faces of everyone here at Xpressdocs.
Here are just a few of the memories. We hope you enjoy them as much as we did!
Having a professional blog is a great way to make a name for your business and demonstrate your industry knowledge. But once you surpass your 30th post, you can almost feel the writer’s block set in each time you sit down at your keyboard to try and share another learning or observation with your loyal readers.
But we don’t need to tell you; if you’re a blogger, you know. You don’t want empathy; you’re desperate for new ideas. So without further delay, here are 20 creative ideas you can use for future blog posts (if you’re in the business of blogging about real estate):
Spring is around the corner. Have you decided on your real estate marketing plan for the season? Real estate seasonal marketing is a great way to connect with customers and clients because it applies to most everyone in your sphere. By connecting to your clients year-round, it increases the chances that they will think of you when they need a service like yours.
With spring, the ways to market your business are plentiful. Here are some ways that Xpressdocs can help you market your business:
Magnet Baseball Schedules
Baseball is one of America’s all time favorite sports. That is why our baseball schedules are sure to be popular among your clients. And they are designed to last all season so you and your clients will never miss a game. Our schedules can be mailed and are available for every American and National league team!
Spring Forward Postcards
March 9th is fast approaching. Now is the time to send out a thoughtful reminder to your current and prospective clients to move their clocks forward. Your customers will not only appreciate it, but they will think of you next time they need a service like yours. Choose from our selection of colorful designs in large or small postcard sizes.
With all the so-called marketing experts making spectacles of themselves online today, it’s harder than ever to separate the marketing strategies that really do work from those that are duds, lies, scams or repeats of ideas spread by people who have no business offering marketing advice.
So instead of letting the loudest voices lead the way, we decided to search out some of the most successful small businesses, and investigate the marketing strategies they use to pump up sales and attract more clients.
Some of the businesses using these ideas are real estate agents and longtime Xpressdocs’ clients, some are from outside the real estate industry. But they all have one thing in common: they’re proven winners.
If you’re on the hunt for marketing strategies with true breakthrough potential, follow the examples set by the leading small businesses:
They ‘integrate’ their marketing
Instead of relying too much on one method of marketing (direct mail, email, social media, public relations, etc.), the most successful small businesses combine a variety of those mediums into an integrated marketing campaign.
The United States Postal Service has announced postage rate increases that will take effect on January 22, 2014. Xpressdocs’ rates for mailed products will rise to reflect this postage increase, and affect all orders entering the mail stream after January 22nd.
|Impact of USPS Postage Increases on Current Xpressdocs Rates
|Small Postcard – 5.5 x 4.25 in
|Large Postcard – 8.5 x 5.5 in
|XL Postcard – 11 x 5.5 in
|Folded Postcard – 8.5 x 5.5 in
|Mega Postcard – 11 x 8.5 in
|Mega Foldover Brochure – 11 x 8.5 in
|Rectangle Tri-fold Brochure – 8.5 x 5.5 in
Please contact any one of our customer service specialists with questions by calling 866.977.3627 or email us at email@example.com. We appreciate your business.
FedEx® has implemented a shipping rate increase that will take effect on January 22, 2014. Xpressdocs will adjust some shipping rates to reflect the increase. It is rare that we need to make shipping rate adjustments and we will continue to heavily subsidize the cost for our most popular shipping options. Ground service will remain FREE. FedEx 2-day and Overnight will increase slightly. See below for details:
FedEx Shipping Rates beginning January 22nd
- Ground – FREE (no charge)
- 2-Day – $7 ($1 increase)
- Overnight – $12 ($2 increase)
Xpressdocs’ rates for shipped products will affect all orders shipped after January 22nd. Please contact any one of our customer service specialists with questions by calling 866.977.3627 or email us at firstname.lastname@example.org. We appreciate your business.
With all the hype about social media and email marketing today, some real estate professionals have started to doubt the power of direct mail – probably because many of the companies pushing new digital marketing mediums are spreading nasty little rumors.
Below, we use independent research to set the record straight.
FALSE: “Direct marketing doesn’t work anymore.”
THE TRUTH: While it’s true that there has been a slight drop in the success rate of direct marketing over the past 10 years, the “response rate” generated by direct mail is still 10 to 30 times better than e-mail marketing. That means 10 to 30 times more people will take action (call, write, stop-in, tell a friend, etc.) after receiving a direct-mail marketing effort.
In fact, direct mail has the highest response rate of any direct-marketing medium, and it has also influenced more consumers to make a purchase than any other marketing medium. Think about that the next time someone tells you they have a “better” marketing idea.